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Ecommerce on social media is trending.

What’s possible in terms of social selling, to get an idea of it, this article investigates to sell on Facebook and how to actually get set up for selling on it. Let’s get started!

Facebook is the most popular social networking site on the internet. It has 2.32 billion monthly active users, or over one-third of the world's population!

That's right, you read it right.

To assist strengthen their brand and enhance sales, every business should create a Facebook business page. Whatever industry you're in, there's a strong chance you'll discover your target market on Facebook.

But, in addition to your business page, where you can make direct sales on Facebook, you also have the following options:

YOUR FACEBOOK STORE

All you need to start selling on Facebook is a personal Facebook account and a Facebook business page—so far, so good. 

Aside from these two requirements, your Facebook page must follow the following guidelines:

You can only sell physical objects from your Facebook store; you can't sell services, digital, or downloaded stuff.

You must accept the Facebook Merchant Terms

You must link your Facebook store to a working bank account.

You'll need a tax identification number.

If all of that appeals to you, then you can simply follow following video

https://www.youtube.com/watch?v=3gsB1mO9M8E

FACEBOOK’S RULES ON SHIPPING

According to Facebook, you must ship an order within three business days after receiving it. Furthermore, your consumers must receive their item within 10 days of placing it.

One of the things that makes the Facebook purchasing experience so tempting to customers is the speedy delivery times. Setting up a Facebook store isn't the method for you if you can't keep your promises.

You'll also want to pick a shipping provider that lets you track your packages.

When it comes to setting up payments, it all boils down to the country from where you're operating. The majority of business owners in the United States link their Facebook store to their bank account. This is where your earnings will be deposited. Payments can be made via PayPal or Stripe for entrepreneurs based outside of the United States.

The process of integration is rather simple, as Facebook leads you through it step by stepBy choosing the "Set Up Payments" option, you can change your payment preferences. A pop-up window should appear, asking for your tax information.

A Few Top Tips for Your Facebook Shop

Make sure to include a product photo for each item—it should be at least 1,024 by 1,024 pixels, and multiple photos are preferable than one. Products should ideally be displayed against a white background and/or include a snapshot of the products in use in real-life circumstances. Get a picture of a model wearing your sweatshirts, for example, if you're selling sweatshirts.

Text, calls-to-action, promo codes, and watermarks should not be included in your photographs. To keep the material succinct, utilize short words and bullet points when creating a product description. HTML, contact information, extended titles, or links have no place here.

What About Product Variants?

Each product can only have four versions, and their names must be written in full, not abbreviated. When it comes to garment sizes, for example, you should use Small rather than S.

Last but not least, set your visibility to "Public" so that everyone on Facebook can see what you're offering! Additionally, everyone who comes into your shop can subscribe to it. This means they'll be notified when new products are added.

How Do I Manage My Orders?

Unfortunately, Facebook's order management feature isn't available to all Facebook business owners at the time of writing—it depends on where you reside. However, it's largely available in the United States, so if that's where you're doing business, you should be fine.

Look for a "Pending Orders" link in the sidebar of your Facebook shop's dashboard to determine if you have access to Facebook's order management function. You have order management if it's there. To examine the specific details of each pending order, go to the Pending Order tab (including customer information and contact details). You'll be able to complete the order from there.

But don't worry: when you receive an order, Facebook will notify you, so you'll never miss a deal! To complete the order fulfilment procedure, click the "Mark as Shipped" button after you've shipped the customer goods.

Chatbots for Facebook messenger

When it comes to marketing online, messaging applications have surpassed traditional social media platforms, so utilizing one like Facebook messenger to sell your items is a no-brainer.
consider utilizing Facebook messenger as a social selling platform. Take the following suggestions into consideration:

begin configuring the chatbot.

As we just mentioned, if you want to get the most out of Facebook messenger, you'll need to use a chatbot.
 
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Keep the objective of your chatbot in the forefront of your thoughts while you put it up. this may seem self-evident, but knowing who your audience is and what they want is critical when creating your chatbot. always use plain English rather than jargon from the business. don't forget to respond to frequently requested inquiries and queries with brief, straightforward replies and/or instructions.
 
Use Prompts for Conversation (with a Few Response Options)

Because open-ended inquiries are difficult to automate, providing prospects with meaningful responses might be difficult. Conversational cues are crucial in this situation. They're fantastic at directing visitors to relevant solutions to their questions. However, avoid coming out as pushy. This will very certainly result in your consumers unsubscribing from your chatbot and blocking you, which is the exact opposite of what you want. That's not cool.
So, if you're utilizing Facebook Messenger to promote a product or a special deal, take it slowly at first.

Get a sense for the general response to your communications by dipping your toe in before plunging into the deep end. You don't want to scare away potential clients. Otherwise, as we've already shown, you're likely to irritate them.

ADS ON FACEBOOK

When it comes to generating leads, Facebook's sponsored advertisements are unrivalled. They make it very simple to collect the names and email addresses of your target audience, and if done correctly, you should get a decent return on your investment. In fact, some advertisers claim to have lowered their lead expenses to as low as $1!

So, how do Facebook Ads operate in terms of pricing?

A Facebook Ad's cost is determined by a number of variables, including the relevancy of the Facebook population you're targeting and the budget you've set. In general, the more money you spend, the more likely you are to succeed. Facebook's algorithm improves its ability to recognize the types of individuals that buy your items. Facebook's ability to target potential consumers becomes more precise as more data becomes available.

When it comes to running Facebook Ads for your products, how can you get the most bang for your buck?

Writing and launching compelling Facebook Ad text and creatives is the key. Not only that, but when a prospect clicks through, you need to lead them straight to a conversion-optimized landing page. It should provide customers a clear picture of the goods you're selling and a powerful call-to-action button that they can utilize to make a quick purchase.

What Methods Do You Use to Find Prospects?

Facebook's smart targeting is well-known. You may choose who sees your advertising based on the following criteria:

Location

Job Title

Age

Gender

Hobbies

Here are some pointers on how to create effective Facebook ads:

Run many advertisements at the same time. This enables you to determine which one performs the best. Each ad should have a little difference so you can identify which element impacts the conversion difference. This is referred to as A/B testing.

If you're targeting many audiences, adjust the ad's content to each one separately.

To increase brand recognition, use prospecting advertisements. Then, using Facebook retargeting advertising, persuade leads (who have previously expressed interest) to buy.

Use of emojis is encouraged! Emojis are increasingly being used in ad text by businesses.

There's a reason why lookalike audiences are so popular in marketing. They're great for attracting new consumers, so take advantage of them!

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Hope you gained something from this information.

Happy Reading!!