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Selling things on your own ecommerce platform is vital, but social media sites are another place you should consider selling online. You can sell your products on a variety of social media platforms, but the ones that are best for your brand will be determined by: 1. Where does your target audience prefer to spend their time online? 2. What types of material do your customers enjoy? 3. Where are your target clients more likely to respond to internet advertisements? You may need to try out a few different social media selling platforms to discover which one converts the best for your audience. This blog tells  some of the top social media networks for brands to sell on online, as well as how to get set up for selling on them, to give you a sense of what's possible in terms of social selling.  Let's begin! WHAT IS THE BEST WAY TO SELL ON PINTEREST? Pinterest has invested time, effort, and energy optimizing how to use Pinterest for business, and they've made it incredibly...

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How often do you see current or potential clients visit your website but then do nothing?😯

They simply look around your pages for a few moments before leaving without converting. How can you get that buyer to return to your page and complete the action you want them to take? 

Welcome to the re-targeting world.

What is the definition of retargeting?

”A type of online advertising that reaches people who have already visited a website or are already leads or customers in a database. People are targeted by retargeting adverts based on their previous internet activities.”

Why should you be concerned with retargeting?

Retargeting permits you to recall users of products or pages they've viewed at and uplift them to continue shopping.

It can also be used to raise awareness by highlighting products, features, or announcements that are relevant to your company. People can tell that the ad is from a real account, which is an advantage of a social media retargeting campaign. Users will be more likely to share, respond to, and debate your material on well-known sites as a result of this.

Retargeting is available on social media sites in a number of ways. To assist you in creating your paid social retargeting campaign, we've compiled a list of resources below.

Facebook & Instagram retargeting

Individualized groups of people. Choose from one of three choices.

Contact list- Connects with customers on Facebook or Instagram using data from your CRM system or customer contact list.

Website visits- Incorporates the Facebook pixel generate a bespoke audience based on visitors to your site. People can see advertising for things they've shown interest in on your website using website traffic statistics.

App users- Makes use of the Facebook pixel to target people who use your app in order to encourage them to return to a game or look at products they might want to buy.

Dynamic ads - Can be used to promote products to those who have already shown interest in your website or app. You only need to set up the campaign and publish your product catalogue to Facebook or Instagram once. It will remind them about products they looked at but did not purchase.

Twitter retargeting

Audiences that are specifically targeted. Choose from three different types of audiences.

Lists - can be used to target suitable influencers based on current customers' email addresses or

Web- Use the Twitter website tag or Twitter's Official Partner Program to target people who

Mobile apps- Use conversion tracking to reach groups of users who have completed an activity within your mobile app, such as an install or sign up.

LinkedIn retargeting

Retargeting is the process of retargeting a website. Allows you to segment your website visitors based on the pages they view. It personalizes the ad material for the reactivated visitor. It also aids in the conversion of more leads by guiding them through the buyer's journey.

YouTube retargeting

Remarketing with video. Viewers are targeted depending on how they interacted with your videos, True View advertisements, or YouTube channel in the past.

Pinterest retargeting

Targeting visitors Use the Pinterest tag to retarget users who have done things like exploring a specific category, adding an item to a shopping cart, or joining up for your services. You can also segment your audience by pin clicks, comments, saves, close-ups, or their interest in a single pin. Visitors might be targeted in one of two ways:

Events: Uses event tags and data from the event on your site.

URL: Keeps track of the pages on your site a visitor visit.


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Hope you gained something from this information.

Happy Reading!!

Comments

  1. Good one once again!! Retargeting explained beautifully. Thanks for such an informative content.

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  2. What a wonderful blog! Love to read your blogs.

    ReplyDelete
  3. Enriching content, Thank you for sharing the knowledge with us.

    ReplyDelete

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