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How often do you see current or potential clients visit your website but then do nothing?😯
They simply look around your pages for a few moments before leaving without converting. How can you get that buyer to return to your page and complete the action you want them to take?
Welcome to the re-targeting world.
What is the definition of retargeting?
”A type of online advertising that reaches people who have
already visited a website or are already leads or customers in a database.
People are targeted by retargeting adverts based on their previous internet
activities.”
Why should you be concerned with retargeting?
Retargeting permits you to recall users of products or pages
they've viewed at and uplift them to continue shopping.
It can also be used to raise awareness by highlighting
products, features, or announcements that are relevant to your company. People
can tell that the ad is from a real account, which is an advantage of a social
media retargeting campaign. Users will be more likely to share, respond to, and
debate your material on well-known sites as a result of this.
Retargeting is available on social media sites in a number
of ways. To assist you in creating your paid social retargeting campaign, we've
compiled a list of resources below.
Facebook & Instagram retargeting
Individualized groups of people. Choose from one of three
choices.
Contact list- Connects with customers on Facebook or
Instagram using data from your CRM system or customer contact list.
Website visits- Incorporates the Facebook pixel generate a
bespoke audience based on visitors to your site. People can see advertising for
things they've shown interest in on your website using website traffic
statistics.
App users- Makes use of the Facebook pixel to target people
who use your app in order to encourage them to return to a game or look at
products they might want to buy.
Dynamic ads - Can be used to promote products to those who
have already shown interest in your website or app. You only need to set up the
campaign and publish your product catalogue to Facebook or Instagram once. It
will remind them about products they looked at but did not purchase.
Twitter retargeting
Audiences that are specifically targeted. Choose from three
different types of audiences.
Lists - can be used to target suitable influencers based on
current customers' email addresses or
Web- Use the Twitter website tag or Twitter's Official
Partner Program to target people who
Mobile apps- Use conversion tracking to reach groups of
users who have completed an activity within your mobile app, such as an install
or sign up.
LinkedIn retargeting
Retargeting is the process of retargeting a website. Allows
you to segment your website visitors based on the pages they view. It
personalizes the ad material for the reactivated visitor. It also aids in the
conversion of more leads by guiding them through the buyer's journey.
YouTube retargeting
Remarketing with video. Viewers are targeted depending on
how they interacted with your videos, True View advertisements, or YouTube
channel in the past.
Pinterest retargeting
Targeting visitors Use the Pinterest tag to retarget users
who have done things like exploring a specific category, adding an item to a
shopping cart, or joining up for your services. You can also segment your
audience by pin clicks, comments, saves, close-ups, or their interest in a
single pin. Visitors might be targeted in one of two ways:
Events: Uses event tags and data from the event on your
site.
URL: Keeps track of the pages on your site a visitor visit.
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Nice content
ReplyDeleteGood one once again!! Retargeting explained beautifully. Thanks for such an informative content.
ReplyDeleteWhat a wonderful blog! Love to read your blogs.
ReplyDeleteEnriching content, Thank you for sharing the knowledge with us.
ReplyDelete